Most awesome liquid in the world. It's my passion and my driver. My hobby and has been my job as well. I like it in every way, except as dark roasted. That I do not like. I have been a fan of coffee since forever but since past couple of years I have really find it in a way I didn't know even exists. In the early states of my coffee drinking habits were mainly on a level oh, I need this to get some energy. It was a habit and I didn't really paid any attention of how it really tasted. Also I added some milk in it - a lot. Probably mainly for trying to cover the bitter taste of it, which is pretty common in bulk coffees.
So, in a past couple of years has been quite an adventure for me in coffee field. I have find a whole new world in there - artisan roasted coffees. There's nothing better than the coffee which has been roasted with love and as a cherry on top has been sourced ethically and by taking care of that the farmer will get the proper payment of the raw beans. The coffee is picked by hand in the farms and only the ripest cherries has been picked for processing. In this way all the beans (note: actually cherry seeds) have been absorbed same amount of taste and are well balanced. The processing is the big part of how the coffee will taste for the "end user", and it has been made really carefully in a processing stations. Some day I will travel to farm to see this myself!
So the most important work will be made in the origin country. And this we want to support to make sure that we have this magical liquid in the future as well, right? From the origin country the raw beans will travel to the roasteries all over the world. Roast masters are working to find the best possible roast profile to each and every single variety to make most out of it. They will do multiple test roasts and cuppings to make sure they can deliver only the best for the coffee lovers. The artisanal roasting lasts about 3-4x longer than bulk roasting which means that they will make sure all the beans has achieved the same roasting profile and this way they prevent the coffee to have a bitter after taste which is usually the cause of non balanced roasting (note: bulk roasting).
So long story short, I love coffee and everything what comes with it. I love to dive deep into the source of coffee and to explore the taste of different origin coffees with different varieties from different roasteries. I love the acidity of the coffee and it's complex flavours. Coffee is like a wine, except it has even more different flavours and nuances. Dear folks, drink coffee. But do it in sustainable way to make sure we have it in the future as well! 💛